Achim Himmelreich holds a Dipl.-Kfm. Degree from the University of Cologne and worked as an independent consultant and lecturer before he joined Mücke, Sturm & Company in 2006. The focus of his work lies on E-and M-commerce as well as Social Media. From the very beginning he accompanied the enormous changes that the digital revolution has brought by successfully promoting and realizing the establishment of new business models in numerous projects. He is Vice President of the Federal Association of the Digital Economy (BVDW).